Event Management (Technician)
Attain an appropriate communication strategy through organizing events, in order to achieve social and/or commercial objectives.
Professional who integrates multidisciplinary teams in the organization of all sorts of events and shows for the advertising and promotion of companies, brands, services and products; as well as the production of institutional, social and family events.
Aware of the methodology, techniques and principles that govern the *management, production, *administration and *organization of events.
Specific tasks or activities carried out in the profession
He studies and analyzes the event *market.
He proposes projects of Art Events, Musical Events, Fairs, Festivals, Exhibitions, Conferences, Conventions, Sporting Events, Institutional Events, etc, as well as social events such as anniversaries, weddings, birthdays, feasts, commemorations, golden weddings, silver weddings, parties, etc.
He manages the *funding of the project by means of *auspices and *sponsorship.
He develops tactical plans of *marketing, sale, advertising and dissemination of the event.
He presents creative proposals for the organization of an event according to its dimension, looking for the best option for this one.
He performs the general description of the event, with samples through designs, photomontage and 3D views.
He carries out the event’s *planning and *scheduling, deciding the spaces, times and *logistics necessary to carry it out.
He performs all the necessary *arrangements such as being in touch with the *suppliers, carrying out the contracting, supervising the execution of procedures, engaging the participation of personalities and guests, submitting the budgets and everything necessary to carry out the project.
He is responsible for providing the event with all the necessary resources for its accomplishment, such as the Design and Decorations, Audiovisual resources, implementation of effects using Technology, *Catering, etc.
He coordinates the accomplishment of the event by directing a multidisciplinary team, taking care that everything is ready and arranged such as the decoration of the stage, the assembly of sound and audiovisual equipment, the staging, the recording of the event, etc.
In the case of a social event, supervising the preparation of the venue, the reception, protocol, the pattern of celebration, photographs, *catering, etc.
He produces *corporate events, whether internal or external as support to the *management of *marketing, sales or *public relations of a company.
He organizes and produces tours of music bands and artists.
-Event Production Companies
-Events Centers in event consulting for trading houses, hotel chains, tourism cruises and other related
-Companies of the public and private sector and institutions in their Public Relations Departments, *Marketing and Sales Departments.
-Independent activity, starting his own event production company.
Estimated time of College years
Main courses considered in the syllabus
Basic Training Courses
Oral and Written Expression
Notions of *Labor and Tax Legislation
Professional Training Courses
Introduction to *Public Relations
*Costs and *Budgets
*Marketing and *Advertising Elements
Business Strategies and *Event Management
*Planning and *Organization of different *types of Events
IT and Graphics
*Ceremonial and Protocol
Event Planning and Organization (2 semesters)
Complementary Training Courses
English (3 semesters)
Workshop of Aesthetics, Atmosphere and Staging
The specialties are given in relation to the type of event, such as:
Art and Music Events
Vocation, Skills and Interests required in the candidate to this career
-Interest in relating to many people.
-Motivation in communicating ideas.
-Constantly connected to his environment.
-Taste for planning and organizing.
-Inclination to undertake something original and entertaining that pleases people.
-Motivation for trading and business strategy.
-Appreciation for originality.
-Artistic and aesthetic inclination.
-At school or in his environment, he was always willing to collaborate, direct, organize and participate in the social, cultural and recreational activities with his classmates and friends.
-Executive, that is, the ability to achieve what is planned.
-Ability to solve practical problems.
-Ability to establish new interpersonal relationships.
-Ease to be understood by others.
-Persuasive, that is, ease of convincing other of his ideas.
-Initiative in the search of new things.
-Good working capacity.
-Adaptability to teamwork.
-Focused on providing information, pleasure, aesthetics, culture and entertainment to people, using planning and organization as tools to achieve it.
Or any specific dream or longing which feels involved or oriented towards this direction.
-Public Relations, Advertising, Marketing and Commercialization, Sales.
-High activity and movement, social contact and change of environment.
-He works along with Technicians, Designers, Stage designers, Communicators, Artists, Caterers, and Professionals of the audiovisual field, among others.
Glossary of Terms
*Administration: Administer: To direct, determine the direction and *policies to follow.
*Event Management: To conduct human, economic and technical resources of an event to achieve the peak performance.
*Personnel Management: Administrative functions of the human resources field: Position analysis, recruitment and selection, training and assessment, motivation systems and incentives and employment relations.
*Sponsorship: Support from a public or private institution to a project, which includes a contribution in money or other economic contribution.
*Catering: Institutional food service or mass catering which provides food and drinks to parties, events and presentations.
*Ceremonial and Protocol: Standards of communication, behavior and courtesy in the development of events. -Knowledge of each stage of etiquette and protocol.
*Commercialization: Implementation of instruments and promotion techniques of products and services of a company.
*Costs: They are the expenses corresponding to the production, administration and sale of the products and services.
*Management/Direction: Conduct the human, economic and technical resources to achieve the peak performance.
*Corporative Events: Events intended to create a good *corporate image of a company.
*Funding: Monetary contribution intended to purchase the necessary resources for the accomplishment of a project.
*Management: Manage: Make the inquiries and formalities necessary to carry out a project.
*Media Management: Management of media to carry out a good promotion of a project.
*Corporate Image: The corporate image of a company refers to how it is perceived by the public; its prestige and how attractive it can be for the population.
*Labor Legislation: It corresponds to the laws that regulate the relations between employers and employees.
*Tax Legislation: It corresponds to the laws that govern the tax payment.
*Logistics: Activity intended to administer the necessary resources to carry out a project, so that they are in the right amount, in the right place and the right time.
*Marketing: Branch of business administration that studies what a company must do to investigate the consumer needs and translate that information in the creation, production and introduction of new products to the market.
*Financial Mathematics: Application of the methods based on arithmetic, algebra and statistics for collecting information and solving financial problems in a company.
*Market: Area where transactions are made between buyers and sellers of a good or service.
*Organization: Organize: Give the coordination and disposition of both people and elements necessary to carry out what has been planned.
*Auspice: It is the support or sign of trust a public or private institution makes to a project, but it does not involve the disbursement of financial resources for the project.
*Planning:*Plan: Draw up a plan. Determine what is going to be done.
*Policies: Way to conduct an issue to achieve a particular purpose. -Criteria, modes or points of view from which a situation is faced.
*Budgets: An early estimate of the costs of a product or service.
*Suppliers: People in charge of supplying what is necessary.
*Public Relations: Work intended to the projection of a *corporative image of a company in the population.
*Types of Events: Art and Music Events, *Corporative Events, *Social Events, Sporting and Tourism Events.
*Tax: Tribute: Taxes.GO BACK