Graphic Design

Career Objectives

Inform and express ideas through visual language, giving an aesthetic response to a communication need.

Professional Profile

Professional trained in methodologies and image creation processes, graphic expression techniques and computer technology, leading to the search of optimal visual solutions to the problems of graphic and advertising communication.

He has expertise in communication elements, advertising and modern technology tools that are essential in digital graphic design.

He works in the field of the conception and aesthetic creativity mastering his own language, the visual one.

In his design, he seeks to clarify the messages to be delivered and express the wishes, interpret the desires and needs of the target audience.

He links the visual aspect to the text (idea). For that, he organizes and set contents through images, symbols and composition in order to communicate the message.

Design gives value and identification to products and messages, which gain personality and transmit a message that appeals to aesthetic sensitivity, taste and emotiveness, establishing a code of communication.

Graphic Design, as any other communicator must be able to see what others do not see and provide a service that responds to a specific need for communication.

His knowledge and constant observation and learning allow him to anticipate, intuit and analyze a reality to which the message is intended for.

(It is not the same something intended for adventurous young people as something for housewives).

Designers must understand about their country and culture, to have a greater source of creative inspiration when designing.

His work scope is not only commercial but also social, cultural, tourist, governmental, educational, religious, etc.

The Graphic Designer has the competence to participate in the formulation and development of research projects related to the history and theory of image and communication or the development of pilot projects about graphical and visual creation.

Specific tasks or activities carried out in the profession

His performance is in the world of Visual Communication and Graphic Production.

He conceives, designs and makes pictures.

He conceives, produces and manages visual communication projects.

He plans the design according to an order and he has to think both in the client’s intention as in the end user, justifying his proposals. Unlike the artist (sculptor, painter) which is more spontaneous and his actions may not be justified.

He handles both standard techniques and digital graphic arts, such as a modeling o illustration programs (graphics software), applying techniques, combinations and digital images processing.

He develops corporate image and identity of companies, image and identity for educational products, books, websites, etc.

He develops Visual Identity with the design of brands, posters, logotypes, catalogs, business cards, bulletins, letterheads, among others.

He develops multimedia projects and web platforms (creation of websites, sites and Internet portals) which is part of visual communications.

He participates in multidisciplinary team in technological and cultural projects in strategic planning and development of visual communication solutions.

He performs:

-Advertising Design of campaigns and advertising pieces in different formats and mediums, addressing how to present, promote or advertise a company, product or service.

-Information Design, as editorial design that corresponds to the layout and composition of publications such as magazines, newspapers or books and other publications in print or electronic media.

He studies their format, composition, the contents of the pages, and even the hierarchy of the elements.

-Design for the social environment, such as sign posts, exhibitions, staging, advertisements, stands, display windows, etc.

-Audiovisual Design, such as traditional and interactive animations, audiovisual programs (Film, TV, video and Web).

-Design for products such as packages and packaging.

Occupational Field

-Advertising Agencies

-Graphic Arts workshops or publishing press, magazine or books.

-Digital prepress companies

-Television Channels

-Audiovisual production companies

-Advertising Design offices


-Governmental Institutions

-Educational and cultural institutions

-Within the company or institutions, in marketing and communications departments

-Event production companies

-Free practice of the profession


Estimated time of College years

Around 5 years

Main courses considered in the syllabus

Basic Training Courses

*Corporeality (2 semesters)

Aesthetics of Design

History and Theory of Design (4 semesters)

Visual Representation

*Descriptive Geometry

Professional Training Courses

Design Workshop (6 semesters)

Drawing (2 semesters)

Digital Image

Graphic Design Workshop (4 semesters)

Computer Graphics (5 semesters)

Processes and Materials

Advertising Photography

Communication Theory

*Typography and *Layout

Color and Plastics

Containers and Packaging

Printing and Pre-Printing Techniques

Complementary Training Courses

Entrepreneurial Skills

Company and Management (Marketing)

Project Development and Management


Fields of expertise:

*Layout *Type design, *Illustration, Photography, Animation, Multimedia.

Vocation, Skills and Interests required in the candidate to this career 


-Taste for drawing, desire to create, express and experiment in this aspect.

-Desire to delight and move people through the artistic and aesthetic.

-Predilection for creative work of visual imagination.

-Continued attention to the aesthetic aspect, that is, perceptive of shapes, colors, light effects, shadows, etc.

-Taste for the use of technology.

-Interest in understanding dreams and realities of society. -Valuation for their identity.


-Ability to distinguish and identify visual elements.

-Visual imagination ability, image generator, creative in shapes, colors, textures, etc.

-Spatial location and perception of proportions and dimensions.

-Natural inclination to represent through graphic language, such as texts, schemes, drawings and symbols.

-Visual memory.


-Motivation to convey and delight by presenting fantasy, character, emotion, beauty.

Or any specific dream or longing which feels involved or oriented towards this direction.

Candidate Personality

-With sense of detail


-Sense of perfection and care with manual work


Work Scope


Office or workshop, using technology

Related Careers

-Digital Design, Industrial Design, Audiovisual Communication, Advertising, Cameramen and Photographers, Interior Design, Film, TV and video, Architecture.

*Glossary of Terms

*Layout: outline or graphic representation of a publication.

*Type Design: Design for typeface/fonts, its image and illustration.

*Illustration: Art of image production or drawing of shapes that are used to communicate specific information.

*Corporeality: Expression through the body.

*Descriptive Geometry: It studies the bodies in space through their projections on particular plans. -For their application in the representation of volumes in two or three dimensions. -The development of the abilities of perception, volumetric/spatial analysis.

- Methods of development applied in the construction of volumes (in drawings and models).

- The determination of the shadows that volumes produce through the natural and artificial light.

-Practice of the fundamental principles of perspective.