Audiovisual Communication

Career Objectives

Meet the communication demands combining images and sounds, with aesthetics, to mould an audiovisual language.

Professional Profile

-Professional who creates and manages projects and audiovisual programs to reach sectors of cultural, educational, social and economic life.

He understands his environment and manages concepts of seduction and entertainment, using the same codes, language structures and signs as the receiver.

He develops audiovisual projects, from the creation of the contents, to the design and implementation of the aesthetic, narrative and technical aspects involved.

He manages the technique, narrative and aesthetics of image and sound, as well as the audiovisual and narrative *codes that govern each of the different audiovisual genres (documentaries, reports, films, music videos, animations, fiction, video art, etc.)

He knows the organization and operating mode of audiovisual media (television, cinematography, internet, etc).

He visualizes the implementation of the audiovisual message to the strategic requirements of organizations, managing in the business and organizational context.

He approaches from the creation of movies or radio broadcasts, to the making or production of news, recreational, musical or advertising programs in any of the media (radio, television, cinema and video).

Specific tasks or activities carried out in the profession

He proposes innovative and realistic communication solutions in audiovisual language to produce clear and understandable messages.

He coordinates the staging of events and/or audiovisual productions, taking the management and control of lighting, sound and musicalization (multiple projectors, screens, in addition to other animation effects to achieve a strong expressive impact).

He ensures that the sound is amplified with best quality possible, depending on the kind of sound (speech, different kinds of music) taking advantage of the space and equipment available efficiently.

He manages the technical and material resources in companies of the audiovisual sector.

He makes institutional videos by developing audiovisual messages capable of solving communication difficulties within the organization.

He conducts the management of audiovisual companies/organizations.

He creates and develops audiovisual products such as communication programs, advertising spots, music videos, cyber series, videogames, websites, cinematography, documentary, short films, feature films, etc, in areas such as television, film, video, radio and multimedia.

In these products:

He develops program guidelines and scripts.

He operates and makes the installation of diverse audiovisual equipment combining and synchronizing the different visual elements, of sound, narrative and technical elements that intervene.

He performs recording, sound reproduction, editing and post-production of audiovisual products.

For that, he uses both traditional technology of video and audio as well as the new digital technologies.

In the genres such as film, feature film, documentaries, etc, he can be included in the tasks of:

-Screenplay – Production – Making – Sound – Direction (*Casting) – Camera, Photography and Direction – Art Direction – Post-production (Film editing)


The script is written, which is the text that describes what will be shown and heard in the audiovisual work or piece with the details necessary for its realization.

The form and aims of a screenplay depend heavily on the media it is intended for, it means that radio, television or film scripts are different.

Within the script, there are: screenplay and shooting script.

The screenplay involves how dialogue takes place, how the characters act, with what objects they interact, sequence, scene changes, as well as the brief descriptions of the setting in which it will happen (if the action happens indoor, outdoor, during day or at night), etc., to promote an approach to the theme of the mise-en-scène.

He analyzes scene by scene in depth in order to recognize in them their utility, sense, composition, dramatic structure, validity, approach, etc; always in order to find an appropriate pace.

A good screenplay has to convey enough information for the reader to visualize the film.

It is also used to show to potential producers, actors, sponsors, members of the creative team, and anyone else who needs to know the story, characters and the general sentiment of the film.

Once the screenplay is finished, it is followed by the shooting script, which will describe the way the camera will capture all that information in detail.

The shooting script is developed by the film director after an exhaustive study and analysis of the screenplay.

In this phase, the filmmaker can remove, incorporate or modify verses of the action or dialogues.

The shooting script must contain the sequences of the takes and shots (place and angle from which the camera captures the characters, objects and picture elements), the staging is set, incorporating the precise technical instructions:

-Framing (photographic composition that will be enclosed in the frame or focus) camera position, decoration, sound, playback, special effects, lighting, etc.

The shooting script provides all the instructions necessary to carry out the project.

This favors planning to production, lighting and sound among other crews involved in the making.

When there are problems interpreting takes, he draws them in a *storyboard.

Storyboards are a series of illustrations shown in sequences with the aim of serving as a guide to understand a story, preview an animation or follow the structure of a movie before it is filmed.

A storyboard provides a visual arrangement of events as they should be seen by the camera lens.

It serves to help directors and filmmakers to visualize the scenes and find potential problems before they happen.

Storyboards include necessary instructions or notes that will serve the work team to develop within a pre-established plan.

Thanks to this element, the director can disaggregate and segment his filming without following strictly the logical order of the *plot.


As producer, he has the financial and commercial responsibility in the organization of the making of a cinematographic work intervening in the different stages of development of the project until its commercialization (distribution and exhibition).

Among these tasks:

-He looks for funding sources or temporary associations with entities for the production and other methods to obtain resources such as the direct investment, advertising sale, or other mechanisms to sell a project.

-He develops the budget and *shooting schedule for the project.

-He manages the human and technical resources, times, administration and organization. For instance, he performs the activity chronogram, assigns deadlines that include a first shooting schedule and a specific time for each stage of production.

-He cares about the inventory of the material available to work, the locations where the filming will take place or other specific needs.

-He determines the contracting, insurances, resources, etc.

-He analyzes creative methods to lower costs in audiovisual production.


As filmmaker, he directs and coordinates the team of professionals who are at his service.

-He specifies each role and determines the specific positions and functions: camera, sound engineer, director, art director, montage, among others.

-He assigns specific tasks for each member of the group according to their position.

-He adjusts work to the shooting schedule.

-He determines the way in which the production is developed.

He specifies how to approach audiovisual language with the handling and possibilities of the camera, narration, drama, time, space and the actors.


He performs both the recording and audio post-production.

During the shooting, he is in charge of the mixing console, as well as to verify if the sound obtained in each shot is the desired one, clear and without interference or other sounds that disrupt clarity to the dialogue of the actors.

He selects the musicalization of the audiovisual piece.

In the stage of post-production, he performs editing, processing, mixing and reproduction using software and electronic instrumentation.


As Director, he is involved in the making of the shooting script (*framing, *shot, camera movements, lens and *angle), in the selection of actors or casting and other professionals, the natural settings in which the film will be shot, the set, the final version of the script.

He directs the filming of the movie, giving instructions to the actors, camera position, monitoring the set and costumes, and all the other functions needed to complete the shooting.

-Camera, Photography and Photography Director.

He uses the photographic and film cameras from the artistic and technical point of view; he knows which images to take and how they should be seen through the lens to transmit a particular effect; he explores light, the setting, spaces and the characters and how they should gesticulate, how to look at the camera, and which techniques and equipment to use in the audiovisual creation.

He must define a visual proposal for the work, emphasizing the narrative function that it has from the camera, light, tones, atmospheres and frames, etc.

The latter involves a reflection on the location of the camera (with a first recognition of its functions and possibilities), lighting in general, its relation with shots, actors, the handling of natural light and the conditions of indoor or outdoor places, among others

The Director of Photography presents the advances to the Art Director and thus the latter makes the introduction about the basic aspects of the direction of art in relation to photography, about his intentions and expectations for the work of art in the audiovisual product.

In the locations where the shooting is done, the possible camera locations will be carried out jointly between Photography and Art.

-Art Direction

The Art Direction, is the embodiment of the plastic project of a film, that is, the scenography, costumes, makeup, setting, scenery, the creation of the atmospheres of light and, in short, everything that is seen physically in the film.

He manages the symbols, colors and the aesthetics of communications, that is, everything that shapes the aesthetic universe of the audiovisual work.

In this job, he deals with all the components that belong to the scene, from the smallest and insignificant detail (such as a pen placed on the table), to the composition of the camera.

-Post-Production (Editing)

Post-production is the final polish of the montage of the audiovisual piece, it is made in the laboratory once the shooting of the film is done.

In this stage, editing is performed, that is, the part of the material of the shooting the director has approved is selected, all the scenes and sequences are bonded, step by step, giving them an expressive union, sound-image synchronization is performed, the image is manipulates with digital effects, etc.

Occupational Field

-Television Channels – Film, Video and Multimedia Production Companies –

Audiovisual Post-production centers -

Audiovisual Department of Companies – Technical and creative services to audiovisual production (camera, lighting, production, post-production) – Radio Stations – Record Companies – Advertising agencies – Press Office of Public Bodies – Companies focused on the commercialization of audiovisual pieces – Companies related to graphic arts – Teaching – Start his own production and create.

Estimated time of College years

4 years or more

Main courses considered in the syllabus

Basic Training Courses

Art Appreciation – Body Language – Rhythmic Expression – Photography – Communication Theory – Workshop on Imagination and Creativity – Workshop of Written Expression – Communication and Argumentation

Professional Training Courses

Music and Sound – Audiovisual Language workshop – Workshop of Audiovisual creativity – Workshop of Audiovisual Production – Workshop of Direction –

Theory of Image – Aesthetics of Media -

Workshop of TV Production – Audiovisual Narrative – Television Genres – Film Genres – Computer Graphics – Multimedia – Workshop of Art Direction and Special Effects – Workshop of Staging and Directing of Actors – Workshop of Editing and Post-Production – Workshop of Filmmaking – Workshop of TV Script – Workshop of Film Script -

Workshop of Performing Arts – Workshop of Digital Atmosphere – Workshop of Lighting Techniques for TV –Workshop of Photography Directing – Workshop of TV Directing – Film Directing

Complementary Training Courses

-Consumer Psychology - Business Workshop – Marketing Workshop – Audiovisual Company Management.


-Audiovisual Communication with a major in Film and TV Directing; Production; Post-Production, Multimedia.

Vocation, Skills and Interests required in the candidate to this career 


-Attraction to the world of communication.

-Attention and Perception of forms and images.

-Interest in the creation of images.

-Perceptive of *audiovisual codes.

-Attraction to artistic expressions in general.

-Strong taste for music.

-Motivation for experimentation, application and use of technology.

-Interest in current affairs.

-Observer and critic of reality.

-Tendency towards creative and different points of view.

-Interest in culture and language; movie buff.

-Motivation to communicate and express.

-Preference for photography and video.

-Attraction to TV and Radio.

-Taste for Literature.

-Interest in Project Management.


-Aesthetic sensitivity

-Creativity and Imagination, mainly in the visual part.

-Observation and perception of his social environment.

-Visual perception –Visual memory


Want to communicate, express and create aesthetically transmitting ideas, realities, sensations and emotions to people; Want to impact or move people.

Or any specific dream or longing which feels involved or oriented towards this direction.

Candidate Personality

Active – Communicative – Idealistic –Sensitive and avant-garde in the social and human realm. -Facility to establish personal relation. –Ease of integration in teamwork. –Empathetic with the social world.

Work Scope

-Both in the field and in sets of sound, photography, film and television.

Related Careers

-Cinematography, Television and Video; Graphic Design; Cameramen and Photographers; Performing Arts; Multimedia Communication; Event Direction and Production; Digital Design; Advertising.

*Glossary of Terms

*Angle: Place from where the camera captures the characters, objects and picture elements.

*Casting: Selection of the actors.

*Audiovisual Codes: It is the communication through signs, for instance: colors, each one of them means something: Black, represents death or sadness; Green, hope; White, peace, etc. Love, affection, a caress, anger, pouting, a tear, a flower, a letter...

All these are signs or codes that want to say something, depending on the place and the situation.

*Frame/Framing: Photographic composition which will be enclosed in the frame or focus.

*Shot: Everything that is at one and the same distance from the camera.

*Shooting: Action of filming the movie/film.

*Storyboard: Description of the context: physical location, setting and time or period where the story unfolds.

*Plot: Line structure of a story where conflicts and tensions are planned to catch the audience with the development of events.